Science of dating wear red
Way back in the middle ages, the symbol of the Christian church was a red cross.
In ancient Rome, leaders were called – ‘wearing red.’ Even today, the 'power tie' is red.
Red is experienced as attraction booster by both sexes, although the mechanisms that mediate the effect of red on attractiveness ratings appear to differ for men and women.
These anecdotes and cultural associations are fascinating but inconclusive.
They found the men directed more intimate questions toward the 'woman in red' (intimate questions are a known indication of increased sexual interest).
In addition, men chose to sit closer to the woman in red than to a woman dressed in a different color (blue, in this experiment).
The effect remained significant even when the researchers statistically controlled for the potential impact of other factors, such as mood, general arousal, and the participants’ self-rating of attractiveness.
Overall, it appears that men perceive a woman in red as signaling readiness for sex.Color, however, had no effect on ratings of the man’s likability, agreeableness, or sociability. Men also expressed the intent to spend more money on a date with a woman in red.